Empowering Women’s Health with Cloud Data Integrationand Analytics

ZELAR ROLE IN PROJECT

• The primary role of Zelar was to provide comprehensive solutions for transforming the client’s data management and analytics capabilities. Our team facilitated the migration of advertising data, integrated Salesforce with Google Cloud for real-time synchronization, and developed user-friendly dashboards using Google Data Studio for insightful visualizations, aiding analysis. Emphasizing automation, Zelar streamlined reporting processes, empowering the client to make informed, data-driven decisions aligned with their patient-centered care vision.

THE CHALLENGE

Client’s advertising data was siloed within Salesforce, necessitating manual importation and analysis. This fragmented data ecosystem made it difficult to assess advertising revenue trends and make data-driven decisions.

THE SOLUTION

• Zelar enabled real-time data synchronization between Salesforce CRM and Google Cloud Platform, ensuring a seamless data flow.
• Utilizing Google Data Studio, Zelar created user-friendly dashboards with insightful visualizations for trend reports and data analysis.
• Custom configurations on Salesforce were implemented by Zelar to connect with Google Analytics and Google Ads, enhancing system interoperability.
• Zelar demonstrated the potential of real-time data analytics through sample dashboards in Google Cloud Platform (GCP), showcasing technical capabilities.
• Zelar’s expertise in cloud data migration facilitated a successful transition of advertising data to the Google Cloud Platform, optimizing data management.

KEY RESULTS

• Unified Data Repository: Achieved a single source of truth for all data, enhancing the accuracy and accessibility of reports.
• Automated Reporting: Eliminated the need for manual data extraction, saving time and resources.
• Real-Time Insights: Enabled client to make timely, informed decisions with synchronized data across platforms.